Dr. Bigname claims that Product X is the best product in the world. Because of his statement, everyone buys Product X. This is an example of a(n) ________ fallacy
a. attack
b. bandwagon
c. testimonial
d. crusade
c
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Felicity is out with friends when she hears that Pat finds her attractive. Based on the attraction theory, Felicity is likely to
A) find Pat attractive. B) not care one way or the other. C) not like Pat because he likes her. D) express a dislike about being liked by someone.
From a creative standpoint, one of the advantages of advertising in magazines is
a. They reach a broad, wide audience b. Prestige is not an issue with print c. The creative design flexibility it provides d. A fixed range of sizing options making layout more precise
The stage of perception in which we put information into patterns is called _____
a. attention b. reframing c. interpretation d. organization
The various roles you play during a day are determined by your
perception of yourself and A. self-concept. B. personality. C. somatyping. D. social expectations. E. childhood experiences.