To create audience-focus message, companies structure messages to include teasers, orientations and summaries
Indicate whether the statement is true or false.
Answer: TRUE
Explanation: The amount of content accessed from mobile devices (with the challenges they present in terms of screen size and input mechanisms) continues to rise. Faced with such behavior, communicators need to be more careful than ever to create audience-focused messages and to consider restructuring messages using more teasers, orientations, and summaries.
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