Which guideline for deciding on the number of MDS dimensions suggests plotting stress versus dimensionality?
A) a priori knowledge
B) interpretability of the spatial map
C) ease of use
D) elbow criterion
D
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Marketers use results from AIO surveys to ________
A) define target markets B) create a new view of the market C) position a product D) all of the above
_____ measures the amount of sales generated from a particular level of investments in fixed assets
a. Fixed asset ratio b. Fixed asset turnover ratio c. Asset ratio d. Fixed asset ratio e. Inventory turnover ratio
Conflict between marketing and R&D
a. should always be minimized. b. will lead to counterproductive relationships. c. is a sign of lack of respect. d. may reduce "groupthink". e. is inevitable.
Term insurance provides life insurance with an accumulated cash surrender value that can be used as collateral for a loan.
Answer the following statement true (T) or false (F)