_________ words appeal to one of our five senses

Fill in the blank(s) with the appropriate word(s).


Answer: Concrete or specific

Communication & Mass Media

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The coach of the club hockey team at your university initially started off with a highly directive leadership style; when the team pushed back, he allowed them to take some control of the team. What part of the managing paradox is this an example of?

a. Balancing authority and confrontation b. Balancing autonomy and interdependence c. Balancing authority and autonomy d. Balancing confrontation and interdependence

Communication & Mass Media

A speech should be depersonalized, relying only on facts and statistics.

Indicate whether the statement is true or false.

Communication & Mass Media

The introduction should take no more than

A) 10-15% of your total speaking time. B) 15-20% of your total speaking time. C) 30-45 seconds. D) 1-1 1/2 minutes.

Communication & Mass Media

When "positioning the product" the writer expresses the appeal creatively in an attempt to differentiate a product from direct competitor by carving out a special niche for the advertiser in the minds of the potential customers

Indicate whether the statement is true or false

Communication & Mass Media