A speech should be depersonalized, relying only on facts and statistics.

Indicate whether the statement is true or false.


Answer: False.

Communication & Mass Media

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All of the following are approaches for getting an organization's news and viewpoints on local television EXCEPT

A) send a news release. B) send a media alert or advisory. C) make a phone or e-mail pitch. D) produce a video news release. E) all of the above are legitimate approaches.

Communication & Mass Media

You wrote a breaking news story about a fire that occurred in a high-rise building downtown. A month later, you do a follow-up story about the fire that focuses on people's opinions about its cause and safety measures that could have prevented it. Give an example of three questions you would ask people for the follow-up story. How are these questions different from the ones you asked for the breaking news story?

What will be an ideal response?

Communication & Mass Media

A _____ is an individual's perception of what is true or false

Fill in the blanks with correct word

Communication & Mass Media

Bryan really wants to date Tess, but she is dating someone else. So in the meantime, he dates Dyan, but fully intends to break up with her if or when Tess becomes available. Bryan is considering his

a. comparison level. b. reward level. c. comparison level of alternatives. d. cost level.

Communication & Mass Media