A . Identify and define the three basic types of torts discussed in the text. b. Give one example of each type of tort
a . The essentials of an acceptable answer appear near the beginning of the chapter under the heading "What Are Torts and How Are They Classified?"
b. Examples of each type can be found in subsequent paragraphs of the chapter. Some students should be able to provide examples from their own experience.
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The advantages of using industry-based agencies to resolve advertising complaints rather than the governmental agencies, such as the FTC, include the following, except:
A) cases are normally heard sooner and at a lower cost B) the disputes are resolved quicker and are seldom referred to the Federal Trade Commission C) cases are heard by judges with experience in handling advertising cases D) it does not involve any civil penalties and no legal action can be taken
Claims related to product warranties, guarantees, or contractual conditions are typically ____ claims
a. persuasive b. inductive c. routine d. negative news
The Theory of Constraints is primarily used to?
a. Identify decision variables b. Identify objectives c. Identify bottlenecks d. Identify resources
In ________, a product or service is offered and a sales response is solicited, through either the one- or two-step approach to direct marketing.
A. direct-response advertising B. personal selling C. direct-ambient advertising D. sales promotion E. direct-support advertising