In ________, a product or service is offered and a sales response is solicited, through either the one- or two-step approach to direct marketing.
A. direct-response advertising
B. personal selling
C. direct-ambient advertising
D. sales promotion
E. direct-support advertising
Answer: A
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Orion Airlines is an American airline that provides domestic and international air transport services. Explain the five service outputs provided by marketing channels with reference to Orion
What will be an ideal response?
Which of the following factors has most likely contributed to the rapid growth of sales promotion, particularly in consumer markets?
A) declining interest in quality B) declining advertising efficiency C) rising hostility toward large firms D) increasing popularity of e-procurement E) increasing number of international firms
Child's Play, Inc., sells a toy with a dangerous defect. Drew buys the toy for his son but discovers the defect before the child is injured. Drew files a suit against Child's Play. The firm's best ground for dismissal of the suit is that Drew does not have
A. certiorari. B. jurisdiction. C. standing to sue. D. sufficient minimum contacts.
A common carrier transporting goods under a COD shipment may:? A) make delivery without first obtaining payment
B) not make delivery without first receiving payment. C) accept a check as payment and have no liability. D) not avoid liability without a signed release.