When releasing Mango Madness, Snapple asked retailers to put the new drink right next to mangos in the fruit aisle. The incentive for supermarkets was free mangos for participating. This ________ resulted in Snapple selling a lot more Mango Madness a lot faster and for a lot less money than if the company had just placed ads in consumer magazines and on TV.
A. viral marketing program
B. sales promotion
C. direct marketing activity
D. advertorial
E. publicity
Answer: B
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Patty, who is divorced, owns a house. She has no reasonable expectation of benefit from the life of Quinn, her ex-spouse, but she applies for insurance on his life anyway. She also obtains a fire insurance policy on the house, which she later sells. Five years later, Quinn dies and the house is destroyed in a fire. Can Patty obtain payment on either the death of Quinn or the loss of the house? Explain.
What will be an ideal response?
Fay, 17, ordered a pair of skis on the installment plan. She paid $20 every month until she turned 18, the age of majority. The next day, she sold them to Sharon and disaffirmed the contract. What is the result?
a. Fay is still liable since she should have disaffirmed before her 18th birthday. b. Fay is still liable because she used the skis. c. Fay is not liable because skis are not necessaries. d. Fay is still liable because selling the skis amounts to ratification.
The Economic Development Corporation of Bramblewood has proposed giving tax breaks to the Bass Pro Shop in order to lure it, as it were, to Bramblewood for the construction of one of its largest stores. Bo Radley, a devoted fisherman, but low-tax
advocate, objects to the tax break. Also, Bo notes, the area for the proposed facility has industrial, not commercial zoning. Provide a list of the areas of law Bo should check to determine authority and rights in this situation.
According to Bass and Avolio, what are the characteristics of transformational leadership?
What will be an ideal response?