A cognitive structure composed of preconceived ideas and frameworks that helps us organize information is known as a
a. schema.
b. label.
c. stereotype.
d. prototype
Ans: a. schema.
Communication & Mass Media
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The theory that describes how journalists use facts, themes and treatments to shape a story is known as
A) framing theory. B) agenda setting. C) two-step flow theory. D) uses and gratifications. E) fact-based storytelling.
Communication & Mass Media
Men tend to be better listeners than women, paying careful attention to the details provided by a speaker
Indicate whether the statement is true or false
Communication & Mass Media
Which tasks do public relations managers say consume most of their time?
What will be an ideal response?
Communication & Mass Media
When Lawrence tells a story about how one day he jumped off a roof and floated gently to the ground, he is telling a tall tale.
Answer the following statement true (T) or false (F)
Communication & Mass Media