Men tend to be better listeners than women, paying careful attention to the details provided by a speaker
Indicate whether the statement is true or false
False
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FTC considers it deceptive if an advertiser
A. omits important information in an ad. B. makes a false statement. C. implies a false claim by juxtaposing two statements. D. all of the answers are correct.
Beth tested the persuasiveness of two persuasive messages aimed at discourage people from checking their phones will driving and found that the message that had graphic pictures of crash scenes was more persuasive than the message that had a close up of a phone. Beth wants to apply these findings to another campaign she is working on about binge drinking.
a. This is a good idea because graphic pictures have shown to be persuasive. b. Beth should find graphic pictures of someone passed out and sick from drinking too much. c. Beth needs to be careful because graphic images might have different effects in a different context. d. this is not the best idea because it would be difficult to find graphic images of binge drinking
The focus group moderator
A. should share important demographic characteristics with participants. B. should avoid the spoke-and-wheel pattern of questions and answers. C. should be skilled in guiding a group in discussion. D. should be seen as credible by participants. E. all of the above.
Usually, the most important consideration when a court determines whether using copyrighted material without permission constitutes fair use is ______.
a. the quantity and quality of a work copied b. what the copyright holder intended the work to be used for c. whether the copyrighted work was a work for hire d. the impact on the copyrighted work’s market value