Which of the following is the biggest drawback to using psychographic variables?
A. They are very costly to collect.
B. They are difficult to measure.
C. They give poor information about consumer needs.
D. They do not reflect socioeconomic characteristics of consumers.
E. The resulting segments are difficult to be reached.
Answer: B
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Francisco Martínez is CFO of Comercial Mexicana SA, a retail chain in Mexico. Commenting on Walmart's entry into Mexico, Mr. Martínez notes, "I buy 20,000 plastic toys, and Walmart buys 20 million
Who do you think gets them cheaper?" Which strategic principles are evident in this comment? A) Walmart's buyer power and cost leadership B) Walmart's barriers to entry and differentiation C) Walmart's loose bricks and switching costs D) Walmart's focused differentiation and supplier power E) Walmart's discount policies for customers
An auditor is reviewing sales cutoff as of March 31, 2019. All sales are shipped FOB destination and the company records sales three days after shipment. The auditor notes the following transactions:DateShipped MonthRecorded Selling Price(000's) Cost(000's)March 28 March $192 $200 March 29 March 44 40 March 30 April 77 81 April 2 March 208 220 April 5 April 92 84 If the entity records the required adjustments, the net effect on income (in thousands of dollars) for the period ended March 31, 2019 is
A. a decrease of 12. B. a decrease of 8. C. an increase of 12. D. an increase of 8.
The form of mobile marketing research in which participants allow applications on their mobile devices to gather information about them is referred to as
A. snowball sampling. B. blog mining. C. machine learning. D. passive data collection.
The Financial Accounting Standards Board and the Governmental Accounting Standards Board are parallel bodies under the oversight of the Financial Accounting Foundation.
Answer the following statement true (T) or false (F)