The form of mobile marketing research in which participants allow applications on their mobile devices to gather information about them is referred to as
A. snowball sampling.
B. blog mining.
C. machine learning.
D. passive data collection.
Answer: D
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Color can be a valuable emphasis tool, but writers should not ____________ it
a. overuse b. rely on c. blend d. change
Reaching out to universities, suppliers, customers, and others in a move toward research collaboration is referred to as?
a. Net casting b. Research distribution c. Entrepreneurial marketing d. Open innovation
What should be done with the product concept in order to conduct a successful campaign?
a. Provide schematic designs or service examples so that the product is clear. b. Offer samples of the product so that the investor can have a hands-on experience with the product. c. Test and refine the idea so that the product is clear and the investor knows what problem the product solves. d. Test the product with a survey or beta test prior to the campaign.
Sally is the secured party in a transaction with Lilly, who is the debtor. Sally files a financing statement with the appropriate state official. The financing statement must contain
a. Lilly's signature. b. Sally's bank account information. c. Lilly's credit report. d. a photograph of the collateral.