According to McCroskey's research, what percent of the general population experiences very high levels of communication apprehension?

a) 10%
b) 15%
c) 20%
d) 40%
e) 50%


ANS: c

Communication & Mass Media

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Which of the following are the routes to persuasion identified by the ELM?

a. central and heuristic b. peripheral and heuristic c. central and outer d. central and peripheral

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When Janet wakes up on Sunday, the rain outside makes her think to herself what a great day for getting organized. On Monday when she wakes up and it's rainy outside, she thinks to herself how gloomy and depressing the day ahead will be. The difference in Janet's perception can best be attributed to __________.

A. physical characteristics B. cultural background C. psychological state D. gender

Communication & Mass Media

In factual argumentation, arguments about inherency focus on calling the audience's attention to the consequences of what happened, is happening, or will happen

Indicate whether the statement is true or false.

Communication & Mass Media

Creating a job description is done in the create phase of the CCCD model.

a. true b. false

Communication & Mass Media