Which of the following are the routes to persuasion identified by the ELM?
a. central and heuristic
b. peripheral and heuristic
c. central and outer
d. central and peripheral
d. central and peripheral
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The initial meeting with a new client should always take place at the client's office because:
a. You can leave important materials for the client to review b. You need to observe the client at work c. You need to learn as much about the client as possible d. It is convenient for the client.
A very short document that describes the problem, background, process, decision, and rationale so that the reader can quickly understand and evaluate the group's product
What will be an ideal response?
If a professor seems organized, prepared, and professional, what is he or she demonstrating?
A. wisdom B. competence C. character D. charisma
____ speakers fulfill the role of proponent on a topic
A) Entertaining B) Persuasive C) Invitational D) Informative