One job the PR person won't have to do is to prepare a news release about the speech

Indicate whether the statement is true or false


False .

Communication & Mass Media

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A company is publishing a smart media release to launch a new product, and it is aiming for the first hit on search engines. What is the best way to apply search engine optimization process effectively, and why?

a) Write a concise headline and put the most important keywords first; because the news release gets indexed b) Focus on keywords in the first two paragraphs; because search engines concentrate on these first paragraphs c) Provide several links at the beginning; because it helps search engines associate the content with other sites, which helps the ranking of the release d) Include multimedia software whenever possible; because it makes the release stand out from hundreds of others received by reporters and editors

Communication & Mass Media

Research suggests that parents are least likely to discuss which of following?

a. Morals b. Relationships c. Pregnancy d. Masturbation e. Postponing sex

Communication & Mass Media

It is better to rely exclusively on one supporting strategy with which you are comfortable.

Answer the following statement true (T) or false (F)

Communication & Mass Media

Anahid is a Muslim immigrant who finds herself in an emergency room. A male doctor and a male nurse attend to her. When her husband arrives, he is enraged to learn that her modesty has been violated. Anahid's husband's reaction is probably the result of ________.

A. religious differences relating to gender roles B. the desire for religious freedom C. the imbalance of power in health communication D. her husband's inability to speak English

Communication & Mass Media