One of the primary advantages of options is the leverage they provide
Indicate whether the statement is true or false.
Answer: TRUE
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Measurable or observable characteristics of your audience are called
A) psychographics B) pseudographics C) demographics D) statistics
Answer the following statements true (T) or false (F)
1. The research on leadership generally has found it to be a relatively simple process. 2. More than 60 different leadership classification systems have been developed. 3. Leadership occurs in both large and small groups. 4. According to Burns, followers should remember that their leaders are above them and act accordingly. 5. The earliest leadership theories in the 20th century emphasized control and centralization of power.
Which of the following statements about anticipating and profiling your audience is most accurate?
A) If you don't actually know your readers, it is impossible to picture what they are like. B) Because postings to sites like Facebook and Twitter are so brief and informal, there is no need to anticipate your audience. C) You will adjust your tone, style, and content to accommodate the expectations and needs of your audience. D) You should profile your primary audience only.
Some employers offer employees a choice of health care plans which are designed to make employees more sensitive to health care costs, to provide an incentive to avoid unneeded care, and to seek low-cost health care providers. Such plans are called
A) employee assistance plans. B) consumer-directed health plans. C) cafeteria plans. D) preferred provider organization (PPO) plans.