Wild Side is an adventure firm based in Wyoming. The firm organizes outdoor treks, bungee
jumping, cliff-diving, and other adventure packages for both individuals and corporates.
The
firm has been in robust financial health and plans to expand further to cater to the rising demand
for newer adventure services, such as skydiving, rock-climbing, etc. At the end of the latest
financial year, the company endorsed the following objective: "Increase sales of new adventure
packages, such as rafting and skydiving (where new services are defined as those introduced
within the past 2 years), to be completed by the end of the next financial year." Why would this
objective fail to meet the S.M.A.R.T objective framework?
A) It is not specific enough and does not clearly mentions what it intends to achieve.
B) It does not indicate a specific time of initiation and completion of the objective.
C) It does not specify a measure of the degree to which the objective is achieved.
D) It is not achievable as it does not leverage existing skill sets of its employees.
C
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