Many firms attempt to use PR to get positive publicity for their products because:
a. the firm can get its message across without any “noise.”
b. it is easier to get a publicity release published than it is an ad.
c. although publicity is more expensive to produce, it is usually more effective.
d. it is cheaper to get a publicity release published than to purchase an ad.
ANSWER: d
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The idea that one develops relationships with people who are approximately as attractive as they are is called the ________ hypothesis
a. looking-glass b. matching c. equivalent attractiveness d. mirror image
The Just Do It! Boycott Nike Now campaign is an example of
a. taking informed action in refusing to consume media and popular culture that dehumanize groups of people. b. decoding hegemonic readings of popular culture texts. c. supporting mainstream corporations who create positive social change. d. supporting underpaid workers by buying products from major brands.
He successfully fought to allow reporters outside Washington to cover Congress: _________________
Fill in the blank(s) with correct word
Explain how research aids you in each step of the speech preparation process.
What will be an ideal response?