This refers to the location, time, and occasion where communication occurs.
Ans: context
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Answer the following statement(s) true (T) or false (F)
1. The two main types of outdoor displays are the digital bulletinand the outdoor poster. 2. As with so many other forms of marketing communication, the impact of ambient is diluted by word of mouth and social media. 3. The term guerrilla marketing represents a number of nontraditional MarCom tactics used to gain awareness without spending a lot of money. 4. The two key questions to ask about using out-of-home are can you extend the message by using out-of-home, and can you repeat the theme created for out-of-home? 5. Sales promotion is an activity that stimulates purchases by adding long-term additional valueto a product or service.
During critiques, a speaker discovers that his/her enthusiasm and eye contact had a positive impact on the audience. What part of the speech was the audience evaluating?
a. Content c. Delivery b. Structure d. Aesthetics
The movies first important comedienne was
a. Marie Dressler. b. Lucille Ball. c. Mabel Normand . d. Mary Pickford.
_____ is a way to establish common ground by sharing personal stories and examples illustrating things that are similar between you and your audience
A) ?Asking rhetorical questions B) ?Using personal pronouns C) ?Drawing from mutual experiences D) ?Embracing audience credibility