Answer the following statement(s) true (T) or false (F)
1. The two main types of outdoor displays are the digital bulletinand the outdoor poster.
2. As with so many other forms of marketing communication, the impact of ambient is diluted by word of mouth and social media.
3. The term guerrilla marketing represents a number of nontraditional MarCom tactics used to gain awareness without spending a lot of money.
4. The two key questions to ask about using out-of-home are can you extend the message by using out-of-home, and can you repeat the theme created for out-of-home?
5. Sales promotion is an activity that stimulates purchases by adding long-term additional valueto a product or service.
1. False
2. False
3. True
4. True
5. False
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True False
Hashim has been asked by his school's student government association to plan a health campaign targeting incoming freshman. He notices that many new students drink even though they are underage. Hashim therefore ________ to be reducing underage and binge drinking.
A. targets his audience B. identifies his channels C. conducts his campaign D. defines his goal