Blue Fizz Inc sponsors every race that takes place at the Sears Racing Track in Orange County, California. The high-octane racing at Sears is perfect for Blue Fizz to sell its energy drinks and to establish the desired brand image of the company
Which type of promotion is evident here?
A) event marketing
B) mass marketing
C) point-of-purchase promotion
D) solution selling
E) advertising specialties
A
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Answer the following statements true (T) or false (F)
1. A clan culture has an external focus and values flexibility rather than stability and control. 2. An adhocracy culture attempts to create innovative products by being adaptive, creative, and quick to respond to the environment. 3. A market culture has a strong external focus and values stability and control. 4. When Pfizer Pharmaceuticals manages failure and disappointment and helps drug researchers live for the small victories in discovering new drugs for various diseases, it is focusing on the adhocracy aspects of its culture.
A univariate model to predict financial failure uses a single variable in a prediction model
Indicate whether the statement is true or false
A webinar is an interactive web-based seminar that is broadcast over the Internet
Indicate whether the statement is true or false.
You have been asked to report on the competitive environment in the restaurant industry; therefore, you develop the ________ necessary to decide how to manage in the given environment.
A. competitive intelligence B. historical trends C. benchmarking D. switching costs E. barriers to entry