The history of public relations is divided into four stages-early public relations, the propaganda-publicity stage, early two-way communication, and

A. the modern technological era.
B. advanced two-way communication.
C. the laissez-faire approach.
D. the cyberage.


Answer: B

Communication & Mass Media

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As a professional graphic designer, Decker has created brochures for his client Diana for years, and they have become quite friendly. The messages they change now extend beyond task-focused content to include __________ information as well

Fill in the blank with correct word

Communication & Mass Media

After her friend texted her and said, "We need to talk," Erin began analyzing and interpreting what the message meant. This process is known as __________.

A. encoding B. internalizing C. decoding D. listening

Communication & Mass Media

The BEST way to determine whether your speech topic is _____ is to ask yourself if—given what audience members already know about you and what you'll tell them during your speech—

your listeners will see you as a knowledgeable and believable spokesperson on the topic. A) substantive B) culturally sensitive C) exciting. D) appropriate

Communication & Mass Media

Thomas works with the marketing department of a fashion accessories company and was asked to appropriately market a new range of products. He decided to distribute free samples to a certain group to gauge their opinions

His idea was that the word-of–mouth influence of these people would motivate others to buy the product. Which group was Thomas targeting? a) Women b) Baby boomers c) Seniors d) Millennials

Communication & Mass Media