The history of public relations is divided into four stages-early public relations, the propaganda-publicity stage, early two-way communication, and
A. the modern technological era.
B. advanced two-way communication.
C. the laissez-faire approach.
D. the cyberage.
Answer: B
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As a professional graphic designer, Decker has created brochures for his client Diana for years, and they have become quite friendly. The messages they change now extend beyond task-focused content to include __________ information as well
Fill in the blank with correct word
After her friend texted her and said, "We need to talk," Erin began analyzing and interpreting what the message meant. This process is known as __________.
A. encoding B. internalizing C. decoding D. listening
The BEST way to determine whether your speech topic is _____ is to ask yourself if—given what audience members already know about you and what you'll tell them during your speech—
your listeners will see you as a knowledgeable and believable spokesperson on the topic. A) substantive B) culturally sensitive C) exciting. D) appropriate
Thomas works with the marketing department of a fashion accessories company and was asked to appropriately market a new range of products. He decided to distribute free samples to a certain group to gauge their opinions
His idea was that the word-of–mouth influence of these people would motivate others to buy the product. Which group was Thomas targeting? a) Women b) Baby boomers c) Seniors d) Millennials