A marketing manager's task is to identify variables that describe customers in terms of their own particular characteristics. These variables are called:
A) enhancers.
B) identifiers.
C) descriptors.
D) encryptors.
C
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Which of the following statements does not properly state a basic principle for reporting an accounting change?
A) retrospectively apply a change in accounting principle B) prospectively account for a change in accounting estimate C) retrospectively adjust for a change in reporting entity D) retrospectively apply a change in accounting estimate
The materiality concept implies that if an error is large enough or could effect the decisions of its users, a correction is absolutely necessary
Indicate whether the statement is true or false
Cost of capital is commonly used interchangeably with all of the following terms EXCEPT
A) the internal rate of return for new investments. B) the hurdle rate for new investments. C) the firm's opportunity cost of funds. D) the firm's required rate of return.
Maria is the Marketing Manager for Wholefoods Ltd. She is working on the firm’s marketing plan. Her forecasts show that, if they carry on as they have been doing, they are likely to miss their sales revenue targets by £500,000. She needs some new ideas. What kind of analysis has Maria undertaken?
a. PRESTCOM analysis b. SWOT analysis c. strategic gap analysis d. Ansoff’s matrix e. ratio analysis