As a service output produced by marketing channels, product variety refers to the ________
A) units the channel permits a customer to purchase at once
B) assortment provided by the marketing channel
C) add-on services provided by the channel
D) ability of a product to provide incremental value
E) degree to which the channel makes it easy for customers to purchase a product
B
You might also like to view...
Evan is preparing a vésumé for posting to YouTube. Which of the following should he avoid in preparing his video?
a. Keep the image steady by using a camera tripod. b. Avoid light behind him that casts shadows. c. Turn up the camera microphone for high quality sound. d. Solicit the help of someone with film experience.
Which of the following is NOT important in developing a successful strategic alliance?
a. Developing performance metrics b. Developing efficient processes that will remain unchanged for the duration of the partnership c. Investigating the capabilities and core competencies of the supplier d. Open lines of communication that both promote sharing and secure confidentiality
An unsecured loan is loan that requires collateral
Indicate whether the statement is true or false
Standard & Poor's Net Advantage does not provide online access to
A) Standard & Poor's Industry Surveys.
B) Mergent's (formerly Moody's/FISOnline) Manuals.
C) stock reports.
D) The Outlook.
E) mutual fund reports.