Which of the following is NOT important in developing a successful strategic alliance?
a. Developing performance metrics
b. Developing efficient processes that will remain unchanged for the duration of the partnership
c. Investigating the capabilities and core competencies of the supplier
d. Open lines of communication that both promote sharing and secure confidentiality
b
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Kyra, an international student beginning her first semester at a college in the United States, receives her schedule for her first semester and notices her professors’ names are not on the schedule. She becomes anxious and tells her friends that in her country this would never happen because students need to know exactly what to expect. Kyra’s culture most likely has ______.
a. a low level of uncertainty avoidance b. a high level of uncertainty avoidance c. a low level of power distance d. a high level of power distance
The simple impact of past experience-particularly ________-can increase the likelihood a negotiator might attempt to use unethical tactics.
Fill in the blank(s) with the appropriate word(s).
A non-persuasive form of a press release intended to supply connectors with a particular fact is known as a ________
A) lead B) product sheet C) boilerplate D) media alert E) clipping
An appropriate marketing mix should be determined primarily by
A. the needs of a target market. B. what has worked for the company in the past. C. the past experiences of the marketing manager. D. what product the firm can produce with economies of scale. E. the budget available to spend.