After a viewer watches an online clip they usually see a menu offering them other clips with a similar topic to the clip just viewed. This is called
a. community building.
b. emerging content.
c. cross referencing.
d. tiering.
c
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All of the following have been associated with disconfirming communication EXCEPT
a. valuing the emotions of others. b. failing to validate others. c. ignoring people. d. not acknowledging another's feelings. e. refusing to accept opinions from others.
Which of the following is not the area of media management?
a. finance b. personnel c. research d. distribution e. none of the above
Answer the following statement true (T) or false (F)
1.The new social contract between employers and employees expects that workers will stay with companies for most of their lives. 2.Sexual harassment is primarily a communicative behavior. 3.The problem with the individual perspective of assigning blame for unethical decisions is that, oftentimes, the individual is not punished. 4.Mario is upset at his coworker for partying over the weekend instead of getting work done. The most strategic solution to settle his issues is to angrily confront his coworker spontaneously, catching him off-guard and giving him no time to defend himself.
What was the unit of analysis in Hoffman and Heald's (2000) study of comparative advertisements in African American and general readership magazines?
a. physical unit b. syntactic unit c. theme unit d. propositional unit