Increased use of discounts, rebates, and coupons erodes brand equity by lowering the
consumer's perception of value for the brand.
Indicate whether the statement is true or false
TRUE
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Cannibalization is a possible result of adding products to a portfolio
Indicate whether the statement is true or false
Jakeel is a new sales representative with Sensations, Inc He attends a regional sales meeting, followed by a reception. He converses with three new sales people and an hour later forgets their names. This is an example of the following bad listening habit:
a. Faking attention: he pretends to listen but misses the message. b. Empathetic listening: he is unable to be objective because her emotions are in the way. c. Stereotyping: the speakers did not meet his standards, so he prejudged them. d. Failing to observe nonverbal aids: he does not take note of the body language of the sales reps.
Business casual means anything goes (sneakers, jeans, t-shirts, etc).
Answer the following statement true (T) or false (F)
All of the following will increase the discretionary financing needed EXCEPT
A) decrease the sales growth rate. B) decrease the dividend payout ratio. C) decrease the net profit margin. D) decrease the spontaneous financing.