What are the purposes of a keynote speech? Why should a keynote speech strive to be multivocal?

What will be an ideal response?


- The keynote speech draws together and defines the diverse members of the audience, bringing them together as a community.
- The keynote speech helps to set the thematic elements of the meeting, such as topics and issues that will dominate the meeting.
- A keynote speech should be multivocal or capable of being heard in positive, but different ways by different listeners.
- Polysemic messages are multivocal because they have different dimensions that affect people in various ways.

Communication & Mass Media

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What are the functions of the conclusion? Discuss three techniques used to achieve those goals; the

summation, the challenge, and the call for action. What will be an ideal response?

Communication & Mass Media

Arantxa attended a party for the students who had the best academic performance during the semester. Although she earned straight As, her professor did not mention her when he praised specific students. Which face need was not fulfilled?

a. Approval b. Certainty c. Admiration d. Control

Communication & Mass Media

What is topical organization? Provide an example of three to four main points organized topically

What will be an ideal response?

Communication & Mass Media

Patrick knows that when he wants to get a haircut, he needs to call ahead for an appointment. He knows this even though he has never been told directly. This example illustrates a(n) _____ rule

a. explicit b. implicit c. content d. relational

Communication & Mass Media