What could be the potential downside of continually offering discounts as a type of promotional strategy?

A. It could have the effect of overpricing the product.
B. It could cause the firm to have to repackage its product.
C. It could pave the way for more competition to enter the marketplace.
D. It could potentially devalue the brand and its relationship with its customers.
E. It could lower a firm's brand recognition.


Answer: D

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