Brand insistence is the degree of brand loyalty in which a customer strongly prefers a specific brand, will accept no substitute, and is willing to spend a great deal of time and effort to acquire that brand.

Answer the following statement true (T) or false (F)


True

Business

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The responsibility center in which the manager does not have responsibility and authority over costs is the:

A. investment center. B. cost center. C. profit center. D. revenue center.

Business

EMS has to do with handling

a. pollution. b. manufacturing. c. scrap. d. by-products.

Business

Any unamortized premium should be reported on the balance sheet of the issuing corporation as

A) a direct deduction from the face amount of the bonds in the liability section B) as paid-in capital C) a direct deduction from retained earnings D) an addition to the face amount of the bonds in the liability section

Business

Typically a franchisee is a subsidiary of the franchisor

Indicate whether the statement is true or false

Business