A catalog merchant wants to build a new distribution center that will improve inventory management, storage of products, shipping, and returns. The company develops a close relationship with UPS, its main supplier of shipping services. UPS helps the catalog merchant design its new distribution center so that it coordinates well with the shipping processes at UPS. This arrangement reduces shipping costs and improves service to the catalog merchant's customers. This situation is an example of
A. information sharing.
B. relationship-specific adaptations.
C. competition.
D. legal bonds.
E. negotiated contract buying.
Answer: B
You might also like to view...
In terms of market segmentation, the usage segmentation approach offers each of the following advantages, except:
A) a meaningful classification scheme based on the actual behavior of customers B) ability to reduce a large volume of customer data to a few, concise clusters C) ability to measure the growth of each cluster and the migration of customers from one cluster to another D) ability to compare a firm's customers with customers from competing firms
Which of the following can be considered to be the basis or foundation for our attitudes?
A. beliefs B. values C. power D. need for reassurance
Computer game companies constantly monitor computer game-related blogs keeping track of the latest hot products, because they know that their customers crave the "latest and greatest" games. They use this information to create new products that primarily provide the benefit of
A. creating diversification and reducing risk. B. taking advantage of a long product cycle. C. avoiding market penetration from products that have been on the market for a long time. D. satisfying the changing needs of former customers. E. keeping up in a market where sales come mostly from new products.
Analyzing customer comments and other companies to find new product concepts is carried out during which step of the new-product development process?
A. idea generation B. idea evaluation C. screening D. development E. commercialization