In evaluating proposed or existing strategies managers should
A. align existing strategies with new strategies to emphasize incremental gains.
B. initiate new initiatives even though they don't seem to match the company's internal and external situation.
C. ensure core capabilities are incorporated for establishing a competitive advantage.
D. evaluate the firm's business model at least every three years.
E. scrutinize the company's existing strategies on a regular basis to ensure they offer a good strategic fit, create a competitive advantage, and result in above-average performance.
Answer: E
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