Market segment profiles help determine the most desirable segment or segments in relation to the firm's strengths, weaknesses, objectives, and resources.
Answer the following statement true (T) or false (F)
True
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The uncontrollable forces in a marketing decision involving social, economic, technological, competitive, and regulatory forces are referred to as ________.
A. a marketing ecosystem B. the 5 Fs of marketing C. environmental forces D. a business sphere E. business conditions
According to the text, a(n) ________ test can be a useful tool for determining if a career in sales is appropriate for you.
A. physical strength B. cognitive abilities C. job aptitude D. manual dexterity E. IQ
The ability to exercise, exposure to natural light, and access to clean air all contribute to ____.
A. wellness B. good mental health C. accessibility D. good physical health
The first step in a force field analysis of the forces for and against an organizational change should be ______.
A. make an action plan B. define the problem C. list forces working for and against the desired changes D. rate the strength of each force.