Appeals designed to arouse negative emotions are called what kind of appeals?
A) fear
B) motivational
C) exaggeration
D) fabrication of similarities
A
You might also like to view...
The third stage of culture shock, called the adjustment stage, is characterized by ______.
a. actively engaging with newly learned problem-solving and conflict resolution tools b. feelings of helplessness, isolation, and depression c. actively seeking out effective problem-solving and conflict resolution techniques d. intense excitement and euphoria associated with being somewhere different and unusual
Fears that media messages would have strong, direct effects on individuals grew out of propaganda campaigns during which of the following conflicts?
A. the U.S. Civil War B. World War I C. the Vietnam War D. the Persian Gulf War
CHOOSE ALL THAT APPLY. Which of the following does the chapter include as relational technologies?
a. iPods b. Smartphones c. Twitter d. Tablets
When you save the most important material for last, you are using the principle of
A) primacy. B) specificity. C) recency. D) complexity.