Milo is a product manager at Hershey. He learned that one of his competitors, the Mars Candy Company, was engaging in test marketing of a new candy bar. He decided to increase promotional activity, including coupons with significant price reductions, in the test markets in order to _____ the test program.
A. end
B. stimulate
C. jam
D. scramble
E. screen
Answer: C
Business
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