Match each term with the correct statement below.

Question

a. wholesaling
b. retailing
c. agent
d. broker
e. contractual VMS
f. corporate VMS
g. administered VMS
h. e-tailing
i. order processing

1. The process of a marketing intermediary selling goods to other organizations, rather than the ultimate consumer.
2. The condition that exists when channel organizations are bound together through legal agreements.
3. The process of selling goods and services to customers over the Internet.
4. The process of selling goods and services to the ultimate consumer for personal use.
5. A marketing intermediary that negotiates contracts between the manufacturer and a third party, but never actually has legal title to the goods.
6. The element of physical distribution that focuses on the receipt and preparation of an order for shipment.
7. The condition that exists when channel members remain independent but are dominated by a single channel member.

Answer 1

1. A) wholesaling
2. E) contractual VMS
3. H) e-tailing
4. B) retailing
5. C) agent
6. I) order processing
7. G) administered VMS