Issued shares that have been repurchased by the corporation are referred to as ________
A) outstanding shares
B) liquidated shares
C) unissued shares
D) treasury shares
D
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The buying center concept has parallels in business-to-consumer buying situations when groups are making buying decisions. Describe a situation where a group of consumers will make a purchasing decision and explain how consumer roles might mirror those in a buying center.
What will be an ideal response?
The question: "What was your reaction to the Sony CD player advertisement you saw on television last?" is an example of which response format?
A) unaided open-ended B) un-probed closed-ended C) scaled-response D) ad reaction measurement E) metric, open-ended
Express Airlines is considering the purchase of an aircraft to supplement its current fleet
In estimating the impact of adding this aircraft to the fleet, management has developed the following expected cash flows: Year Cash Flow 1 -$1,000 2 $100,000 3 $100,000 4 $100,000 5 $100,000 6 $100,000 7 -$300,000 If the discount rate is 10%, what is the present value of these estimated flows? (Round to the nearest whole dollar) A) $379,080 B) $224,211 C) $189,760 D) $154,869 E) $199,000
Britney, a manager in an advertising firm, was assigned a team and asked to come up with ideas for an advertising campaign. Britney briefed her team and outlined the purpose of the meeting clearly, after which she asked the members to individually generate ideas and bring their list to the next meeting. In the second meeting, the ideas were compiled, doubts clarified, and ideas built-on, after which the members were then asked to individually rank the ideas and submit the list to Britney, who tabulated the scores and created a list of the five highest rated ideas. Britney used ________ to generate the ideas.
A. cross-training B. nominal group technique C. conflict management D. positional rotation E. cognitive bias