Ken, an intern in an advertising firm, is asked to assist in designing a brochure for a client. Which should Ken concentrateonto communicate the client's message in the brochure most appropriately?
a. Ken should concentrate on a well-defined readership.
b. Ken should concentrate on the general public.
c. Ken should use jargon and tech talk.
d. Ken should use only 140 characters in the brochure.
A
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In 2015, the cost for a single 30-second ad during the Super Bowl was:
a. $500,000 b. $1 million c. $2 million d. $4.5 million
Which of the following is NOT a relational need?
A. companionship B. escape C. conflict D. affection
It is not a good idea to use humor in your introduction
Indicate whether the statement is true or false
The following is an example of a well-worded central idea for a speech: "A diet that encourages eating only foods high in fat and protein has major advantages as well as serious risks."
Answer the following statement true (T) or false (F)