In most cases, the mere act of making a purchase decision
A) provokes buyer's remorse 99 percent of the time.
B) automatically transforms a customer into a brand-loyal consumer.
C) triggers a post-decision evaluation by the consumer.
D) demonstrates the direct relationship between advertising and sales.
E) proves that firms must meet higher order needs before satisfying lower order needs.
C
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Identify eight ways to ensure successful collaboration
What will be an ideal response?
Which of the following best describes routine purchases made from the same suppliers used in the past?
A) straight rebuys B) modified rebuys C) new-task purchase D) repetitive purchase
Simone bought two bottles of wine from two vineyards in Bordeaux
When asked for an opinion on the quality of the wines, she later mentioned that the Pontet Canet tasted like alcoholic grape juice, but the Chateau Margaux had a crisp taste that she really enjoyed. Which of the following stages of the buyer decision process do Simone's remarks reflect? A) information search B) situational analysis C) evaluation of alternatives D) purchase decision E) postpurchase behavior
Which of the following is an example of a firm that is failing its fundamental social responsibility?
A. A firm that prioritizes environmental sustainability B. A firm that has its loss margins exceeding its profit margins C. A firm that uses resources at unsustainable rates D. A firm that is financially unstable