Add your own personal experience and creativity to what you have learned about marketing. Formulate a plan to assess the needs of either (1) students who have too many textbooks to carry to and from class or (2) executives who are too busy to keep up with the latest information in their field.
What will be an ideal response?
A quality answer will include multiple techniques. Even though this is not the "market research" chapter, there are textbook examples of observation, questioning, involvement of stakeholders in the research process, discussions, etc. used to discover needs. The emphasis should be placed on gathering as much information as possible prior to development of the product itself.
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Once an owner of convertible preferred stock has converted to common, he or she cannot convert back to preferred
Indicate whether the statement is true or false
Reminding the target of influence of their role in the organization in relation to the person making the request is known as ______.
A. personal appeals B. legitimating C. inspirational D. exchange
Freiman Corporation's most recent balance sheet and income statement appear below:Balance SheetDecember 31, Year 2 and Year 1(in thousands of dollars) Year 2Year 1Assets Current assets: Cash$166? $126? Accounts receivable, net 235? 255? Inventory 126? 136? Prepaid expenses 43? 43? Total current assets 570? 560? Plant and equipment, net 730? 730? Total assets$1300? $1290? Liabilities and Stockholders' Equity Current liabilities: Accounts payable$136? $156? Accrued liabilities 93? 93? Notes payable, short term 63? 73? Total current liabilities 292? 322? Bonds payable 289? 299? Total liabilities 581? 621? Stockholders'
equity: Common stock, $2 par value 106? 106? Additional paid-in capital 215? 215? Retained earnings 398? 348? Total stockholders' equity 719? 669? Total liabilities & stockholders' equity$1300? $1290? Income StatementFor the Year Ended December 31, Year 2(in thousands of dollars)Sales (all on account)$1430? Cost of goods sold 840? Gross margin 590? Selling and administrative expenses 374? Net operating income 216? Interest expense 41? Net income before taxes 175? Income taxes (30%) 53? Net income$122? The current ratio at the end of Year 2 is closest to: A. 1.07 B. 0.48 C. 1.95 D. 0.47
Sexual harassment occurs when sexual favors are demanded in return for job opportunities, promotions, salary increases, or other benefits.
Answer the following statement true (T) or false (F)