Explain how HIPAA protects individual's health records?
What will be an ideal response?
HIPAA is the Health Insurance Portability and Accountability Act. HIPAA helps protect the privacy and
security of personal health records by requiring all health care organizations to develop, implement and
maintain appropriate security measures when sending electronic health information.
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In terms of the 75/15/10 rule, the 10 represents the amount of money that is spent on creating or designing the ads
Indicate whether the statement is true or false
"How many times have you visited the library in the last month?" is an example of:
A) a natural but non-metric response format B) a natural metric response format C) a natural synthetic response format D) a synthetic metric format E) a synthetic annual format
Which of the following marketing applications is not an example of trace analysis?
A) A sample of 100 magazines were examined to determine how the portrayal of women in U.S. magazine advertisements has changed over the past 10 years. B) The selective erosion of tiles in a museum indexed by the replacement rate was used to determine the relative popularity of exhibits. C) The age and condition of cars in a parking lot were used to assess the affluence of customers. D) The magazines people donated to charity were used to determine people's favorite magazines.
In which stage of the product life cycle would you see low sales, negative profits, and large expenditures for promotion and distribution?
a. the business stage b. the maturity stage c. the decline stage d. the introduction stage e. the growth stage