How are impressions determined? Why is this method flawed?

What will be an ideal response?


Impressions are based on the number of subscribers to a publication or viewers/listeners to a broadcast. The obvious flaw is that no one can say for sure that all of the paper’s subscribers saw and read the paper/article on a given day.

Communication & Mass Media

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A hybrid communication function of public relations and advertising that links the two is known as __________ communication

Fill in the blank with correct word

Communication & Mass Media

Messages communicate objective meanings as well as attitudes and values

Indicate whether this statement is true or false.

Communication & Mass Media

What are nonverbal transitions?

What will be an ideal response

Communication & Mass Media

According to your textbook, the most effective way to use PowerPoint is to read to your audience from the slides that are on screen.

Answer the following statement true (T) or false (F)

Communication & Mass Media