The media strategy, media schedule, justification, and summary are components of a media planning strategy
Indicate whether the statement is true or false
TRUE
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Which of the following is true of vertical price-fixing?
A. It is an attempt by competitors to interfere with the market and control prices. B. It is illegal per se for manufacturers to state a "suggested retail price" for their products. C. It is not within the scope of Section 1 of the Sherman Act. D. It is an attempt by manufacturers to control the resale price of their products.
Which of the following is a routine announcement?
A) Notifying customers about a change in policy B) Persuading a client to accept a new deadline C) Acknowledging that you have a meeting with your boss D) Notifying a customer that you will grant his claim for a refund E) Expressing concern when a coworker has experienced personal misfortune
The use of a tagging system for inventory taking is designed to prevent double counting of goods.
Answer the following statement true (T) or false (F)
The efficient market hypothesis suggests that allocating your funds in the financial markets on the advice of a financial analyst
A) will certainly mean higher returns than if you had made selections by throwing darts at the financial page. B) will always mean lower returns than if you had made selections by throwing darts at the financial page. C) is not likely to prove superior to a strategy of making selections by throwing darts at the financial page. D) is good for the economy.