Define and discuss issues management. What are some of its key tenets?
What will be an ideal response?
Issues management is the capacity to understand, mobilize, coordinate, and direct all strategic and policy planning functions as well as all public relations/public affairs skills toward achieving meaningful participation in creation of public policy that affects personal and institutional destiny. Its key tenets include:
• Anticipate emerging issues.
• Identify issues selectively.
• Deal with opportunities and vulnerabilities.
• Plan from the outside in.
• Maintain a bottom-line orientation.
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