Briefly explain the three parts of the demand-first innovation and growth (DIG) framework
What will be an ideal response?
The three parts of the DIG framework are the following.
1. The demand landscape: Use observational, anthropological, and ethnographic methods or consumer self-reports to map consumer needs, wants, and even beyond.
2. The opportunity space: Use conceptual lens and structured innovative-thinking tools to achieve market perspectives from different angles.
3 . The strategic blueprint: Think about how the new product can fit into customers' lives and how it can be distinguished from competitors.
You might also like to view...
If the physical product cannot be easily differentiated, the key to competitive advantage lies in the pricing of the related "services" provided by the manufacturer
Indicate whether the statement is true or false
Which of the following characterizes standardized global advertising?
A) higher advertising costs B) no global advertising coordination C) higher appeal to varying demographics D) a more consistent worldwide image E) lower reach
________ crimes require that the perpetrator either knew or should have known that his or her actions would lead to harmful results.
A. Nonintent B. Specific intent C. General intent D. Explicit intent
_________occurs when a person feels or anticipates some sort of threat.
a. Filtering b. Semantics c. Defensiveness d. Stereotyping