A Luddite is a person who adapts new forms of technology.

a. true
b. false


Ans: b. false

Communication & Mass Media

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What is an example of a document that can be used as supporting material?

A. a contract B. a website C. a dictionary definition D. a journal article

Communication & Mass Media

Studies show that readers of newspapers

A) pay little attention to advertisements. B) are predisposed to seriously consider advertisements because reading requires focus. C) rarely recall advertisements because the news consumes attention. D) have short attention spans.

Communication & Mass Media

A humanistic researcher would be most likely to choose which of the following?

a. A (quantitative) content analysis b. A closed-ended survey c. Focus groups d. An experiment

Communication & Mass Media

Terrell believes he is going to fail his final exam. What question can help him avoid this self-fulfilling prophecy?

a. "Why do I care about the outcome?" b. "Why am I making these predictions?" c. "Why do I think I have to do better?" d. "What have other people done to contribute to this feeling?" e. "Have I predicted this behavior before?"

Communication & Mass Media