List two ways that a systems project can contribute to the strategic objectives of the firm
A new system can improve the operational performance by eliminating nonessential activities and costs, provide a method of differentiating the product or service from the competitors, and provide information that will help improve management decision-making.
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When Roger asks a prospect for his opinion about the copy machine he is selling, he is engaging in ________, a step in the selling process.
A. presentation B. preapproach C. trial close D. follow-up and service E. prospecting
______ occurs when two companies form one corporation.
a. A merger b. Acquisition c. Diversification d. Integration
The doctrine of stare decisis
a. makes the legal process more expensive. b. is an equitable remedy. c. makes the law more predictable. d. is unimportant to the common law.
A firm that uses data to compare the costs of retaining customers and the costs of acquiring new customers with the goal of determining how much money each type of customer requires is using
A. predictive modeling. B. lifetime value analysis. C. recency-frequency-monetary analysis. D. demographic value analysis. E. customer segmentation analysis.