The ________________________ is based on all associations between the brand, and the cognitive and affective elements in the consumers' minds.


a. Brand attributes
b. Brand personality
c. Brand identity
d. Brand image


d. Brand image

Business

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A computer falls into the ________ category of service mix

A) pure tangible good B) tangible good with accompanying services C) hybrid D) major service with accompanying minor goods E) pure service

Business

Which of the following descriptions is not a key priority to support the work of professional accountants in embedding sustainable practices?

a. Raising awareness and facilitating sharing and collaboration across the global accountancy community. b. Incorporating accounting for sustainability within professional training and education. c. Using traditional ways of thinking about organizational performance. d. Establishing an international integrated reporting committee to develop a new reporting model that will better reflect the interconnected impact of financial, environmental, social, and governance factors on the long-term performance and condition of an organization.

Business

Using Solver, which constraints should be used if you have a capital investment budget of $2,500,000, projects A and B are mutually exclusive, and project D must be accepted?



a) $D$2:$D$5 = binary; $B$6 <= $B$7; $B$8 <= 1; and $B$9 = 1
b) $B$2:$B$5 = binary; $B$6 <= $B$7; and $B$8 = 1
c) $C$2:$C$5 = binary; $B$6 >= $B$7; $D$6 = 1; and $D$5 = 0
d) $A$2:$A$5 = binary and $B$6 >= $B$7
e) $D$2:$D$5 = binary; $B$6 <= $B$7; $B$8 = 2; and $D$5 = 0

Business

The ________, established in 2010, is a comprehensive health care reform act that requires every American to be covered under a health insurance plan, in essence improving access, affordability, and quality.

A. United States National Health Care Act B. Economic Health Care Act C. Health Care Reconciliation Act D. Affordable Care Act

Business