Products in a given brand category that are essentially the same are called unique selling propositions (USPs).

Answer the following statement true (T) or false (F)


False

Communication & Mass Media

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In applying the first part of the current obscenity test, jurors are supposed to determine if material appeals to the prurient interest based on ______.

a. a standard established by the trial judge b. the juror’s own standards c. a nationwide standard d. the juror’s assessment of the community’s standards

Communication & Mass Media

Tracings, which appear toward the bottom of a card in the library's physical card

catalog or electronic record, or the Library of Congress Cataloguing-in-Publication Data in a book itself are valuable to look at because they provide you with information on (a) other terms, besides the one you used, that the book could be found under. (b) who has checked this book out most recently. (c) other books by this author. (d) All of the above

Communication & Mass Media

How does the use of supporting material in a persuasive speech differ from its use in an

informative speech? A) supports the main points B) justifies a claim to listeners C) increases ethos D) illustrates subpoints

Communication & Mass Media

Often, research may lead a campaign to other audiences as primary targets

Indicate whether the statement is true or false

Communication & Mass Media