Use this information for questions that refer to the Yummy Ice Cream case. Kelly Stich, marketing manager for Yummy Ice Cream Products, is thinking about some of her products and her promotion plans for the coming year. Yummy Ice Cream Products is introducing a new ice cream treat called Planet Savers. This treat uses ice cream produced with environmentally friendly processes that save energy and protect the ozone. Yummy plans to send articles to magazines, local newspapers, and environmental groups that explain the environmentally safer treat. The product also has a unique texture and different flavor.Stich wants to use counter cards and in-store signs to let people know about Cherry Walrus, the company's new flavor. She is also developing sales training materials that will teach ice
cream scoopers in Yummy's ice cream stores to promote the product. Right after Cherry Walrus is introduced, each store will also hand out coupons that are good for one day only.Yummy Mondaes is a product that has been around for 25 years. It is Yummy's take on the classic ice cream sundae, but white-brownie and coffee-flavored crumbles are added to make it extra special. The company sells this product in one-quart and two-quart containers through major grocery store chains. It relies on personal selling and price discounts to retailers to move more of the product. The company does very little consumer promotion for this product.Yummy Fudge-on-a-Stick is a new product of fudge-flavored ice cream on a stick. Yummy plans to sell it through retail grocery stores and is launching an aggressive advertising program that will use television, radio, newspaper, magazines, and the Internet. Most of its promotion will be directed at consumers.Two years ago, the company introduced Yummy Fruit-on-a-Stick, an all-natural frozen fruit product on a stick. The product category has been popular, continues to grow, and is in the market growth stage of the product life cycle. The promotion for Yummy Mondaes is a good example of
A. noise in the communication process.
B. direct-response promotion.
C. pulling.
D. pushing.
E. integrated marketing communications.
Answer: D
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In 2016, Cunningham Company determined that it did not accrue $15,000 of interest expense in 2015, which caused a material overstatement of income. Assuming a 35% tax rate, which of the following presents the journal entries that would correct the error?
A) ?Retained Earnings 15,000Interest Payable 15,000?Income Tax Receivable (or Payable) 15,000Retained Earnings 15,000?? B) ?Retained Earnings 15,000Interest Payable 15,000?Income Tax Receivable (or Payable) 5,250Retained Earnings 5,250 C) ?Retained Earnings 9,750Interest Payable 9,750?Income Tax Receivable (or Payable) 5,250Retained Earnings 5,250?? D) ?Retained Earnings 5,250Interest Payable 5,250?Income Tax Receivable (or Payable) 9,750Retained Earnings 9,750
A responsibility accounting system ensures that
a. generally accepted accounting principles reporting requirements are met. b. managers will not be held responsible for items they cannot change. c. 99 percent of businesses utilizing such a system will be profitable. d. easy correlations between revenues and costs can be drawn.
FMI is a car manufacturer. Recently, they have had to recall approximately 6,000 cars due to potential brake pad malfunction. The costs to inspect and replace the brake pads would most likely be classified as which type of quality cost?
A) Appraisal (detection) costs B) External failure costs C) Internal failure costs D) Prevention costs
Define the term “demarketing.” What circumstances dictate the choice of demarketing strategy?
What will be an ideal response?